concept, strategy, art direction, illustration, project management
This was a fun project for a small agency that develops corporate educational materials. The video had to promote their unique methodology without looking stuffy and Power Pointy. It had to appeal to both the business and entertainment audience. We wanted to SHOW not TELL innovation, thereby establishing the agency brand personality. And, leverage the agency's branding, leading traffic to their website. I established the strategy, co-wrote the copy, created storyboards, and managed the project.